nfl
WWE
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Hendrick
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nfl
WWE
ncaa
Hendrick
olympics
Between WWE World, WrestleMania 42, and On Location’s VIP experiences including the AREA15 activation and the Superstar Brunch, A full slate of powerful, unforgettable moments
From our interactive WWE World booth, to WrestleMania 42 ringside energy and immersive VIP experiences, the entire week became a nonstop celebration of fandom, creativity, and culture. Our Big Hats were featured across major WWE activations and quickly became a standout hit throughout the week.
A Customization Station for Fans.
At WWE World, the Noggin Boss booth became a destination for fans looking to take their WWE fan gear to the next level. The experience was all about decorating on demand, giving fans the ability to customize their Wrestler Big Hats in real time.
Guests could:
- Pick and place patches on the front and sides
- Mix and match designs featuring their favorite WWE Superstars
- Build combinations that reflected their personal wrestling fandom
- Walk away with a completely one-of-one creation
Fans designed Noggins that told their own WWE story, bold, personal, and unique.
One of the standout moments came when IShowSpeed stopped by the Noggin Boss booth.
Never one to hold back, he jumped right into the experience and threw on a Randy Orton Big Hat with RKO repping on the front. This turned the space into a viral, high-energy fan moment as the crowd packed in to react.
Through our Make-A-Wish activation, 27 kids received golden tickets redeemable for a custom WrestleMania Noggin, each embroidered with their name.
Watching their faces light up when exchanging the golden ticket for a Noggin was easily one of the most powerful reminders of the impact these experiences have and the joy our Big Hats bring.
WrestleMania weekend wasn’t just about fans, it was also about connecting directly with the Superstars who define WWE culture. One of the most memorable parts of the week was the autograph signings and custom gifting moments.
We had the opportunity to personally present custom-designed Big Hats to a stacked lineup of WWE legends and fan favorites. Each design was tailored to the individual Superstar, blending their branding and legacy into a wearable collectible.
Some of the unforgettable gifting moments included Noggins given to:
Stephanie McMahon, Drew McIntyre, AJ Styles, Tiffany Stratton, Kofi Kingston, Penta El Zero Miedo, Shawn Michaels, Matt Hardy, Jeff Hardy, Trish Stratus, Jey Uso, Rhea Ripley, Becky Lynch, IYO SKY, The Undertaker, Tony D’Angelo, Danhausen, Charlotte Flair, and Nikki Bella.
One of the most talked-about experiences of the weekend came from exclusive backstage access, where we personally delivered a Noggin to Logan Paul.
The moment centered around his newly launched Logan Paul x “Still Humble” Big Hat. When presented backstage, Logan tried it on immediately, bringing his signature mix of confidence, humor, and surprise as he checked out the Noggin.
A crossover of celebrity culture, WWE energy, and Noggin Boss customization.
One of the most defining moments of the entire weekend came on SmackDown, when CM Punk put on a Cody Rhodes x “American Nightmare” Noggin. This was a true breakout moment, bridging fan customization with some of the most popular wrestlers.
On Location delivered an elevated, seamless VIP experience across WrestleMania 42 weekend, from curated activations to premium in-arena access. Their ability to blend hospitality, strategic interactive stations, and Superstar touchpoints created an experience unlike anything else.
The activation at AREA15 added a bold layer of creativity to WrestleMania 42.
Fans experienced:
- Airbrush tattoos and live customization stations
- Packed Rhea Ripley meet-and-greet sessions
- High-energy DJ sets throughout the day
- A Noggin Boss photo booth that became a nonstop content hub, with fans proudly repping WrestleMania Big Hats
It became a fully immersive space where wrestling culture, and personal expression collided.
Another standout VIP moment took place at Flanker Kitchen + Sports Bar inside Mandalay Bay.
The Superstar Brunch brought together talent, creators, and VIP guests in a more relaxed, elevated setting. In partnership with On Location, guests designed exclusive WrestleMania 42 Noggin Boss hats featuring:
Every guest left with a design that reflected their WrestleMania experience alongside their favorite Superstars.
Our WrestleMania 42 came to life thanks to On Location, giving Noggin Boss a suite experience and floor-level access, providing premium positioning right at the heart of the action. From that vantage point, the energy was nonstop, fans wearing Superstar Big Hats behind the ring, Noggins spotted amongst fans in the crowd, and in-the-moment content captured with VIP guests.
A major part of the weekend was actively bringing in creator OGCarnal to produce authentic WWE-driven content on the ground. His presence added another layer of storytelling, helping capture the fan energy, Superstar moments, and the scale of WrestleMania through a creator-first lens that connected directly with the WWE community.
At its core, WrestleMania 42 and all events surrounding it was about connection between fans and Superstars, creativity and culture, and moments that quickly turned into memories. As WrestleMania 42 wrapped up, the impact of those shared experiences and the evergreen content will carry forward.
